Open Category

  1. PROFESSIONAL/FREELANCE
  2. STUDENT/AMATEUR

Entries must be fresh work that responds to the brief, that is, this year’s Open Category theme. It can be the actual finished product, prototype, or a concept board. The work for the Open Category will be judged based on the brilliance and feasibility of the idea, and in the case of a finished product, the potential of the work.

Entries may be presented in any format– illustration, typography, photography, 3D product, wearable, video, mobile application, etc., as long as it responds to the brief. Work may be submitted individually, or in a group of up to four (4) members. Concept board should include:

  • Brief description
  • Insight
  • Explanation of execution
  • Potential for positive Impact

DESIGN SOLUTIONS IN A CONNECTED WORLD

Technology has changed humanity and is still continuing to change how we live, work, and play. It spurred the rise of digital media, and this has changed how experience the world and how we communicate with each other.

As such, a new medium requires different aesthetics and designs that are appropriate for the experience of the person using it. Vertical videos made for vertical smartphone screens, responsive website design, and UI/UX studies are all driven by design thinking — one that considers both the medium and the user.

At its core, design is creativity that should serve a function and purpose. In a digitally connected world, design must adapt to the medium and the user to fulfill both function and purpose.

Professional Category

Open to all design professionals and companies in Asia. Entry is eligible if the work is released between 01 January 2017 to 03 March 2018.

Press + Poster

Press advertising that has appeared in local, national or international press. Printed posters that have been displayed in conventional

spaces. Interactive print or special printed executions in newspapers and magazines.

Examples:
print ads, wrap-around, posters, signs, flyers or leaflets

Outdoor

Design rendered on any Out-of- Home (OOH) medium.

Examples: billboards, stunts, street furniture, live events, pop-up shops, temporary installations, 3D billboards, digital OOH

Corporate Branding and Identity

Graphic design that represents the company, brand, product or event’s trademark with applications across various corporate collaterals and visual identity platforms.

BRANDING EXPRESSION IN PRINT

Branding schemes across a number of platforms/materials

Examples: stationery, brochures, annual reports, catalogues, album covers

BRANDING EXPRESSION IN DIGITAL

Examples: website, apps, games, TV/video plugs

LOGO

Single logo or a family of logos. Static or in-motion

Packaging Design

Packaging design is an actual container, graphics, or visible outer presence of a product. The container may be a box, bottle or label to an

elaborate system of boxes and inner packaging.

Examples: consumer packaging, luxury packaging, structural packaging, sustainable packaging design

Product Design

miniature design of a tangible material or 3-dimensional product that combines design and functionality, manufactured for use or for sale.

Examples: consumer product design, industrial product design, wearable technology, sustainable product design, prototypes

Book Design

Design for publishing in any genre, whether sold commercially or released for free.

Examples: Trade books, Children’s & Young Adult Books, Culture, Art & Design Books, Illustrated Books & Graphic Novels, Cookbooks, Comic Books, Travel Guides, Specialist & Limited Edition Covers, Coffee Table Books, E-Books & Digital Books

BOOK COVER

Design rendered on the book’s protective covering

ENTIRE BOOK

The holistic value of the book

INSIDE PAGE LAYOUT

The entire layout of the book excluding the cover

ILLUSTRATIONS

The illustrated visuals, unaffected by the copy

PHOTOGRAPHY

The photos in a book, unaffected by the copy

Magazine and Newspaper Design

Consumer magazines, trade magazines, independent magazines, fashion

magazines, magazine supplements, newspaper supplements, etc.

MAGAZINE COVER

Design rendered on the magazine’s protective covering

ENTIRE MAGAZINE

The holistic value of the magazine

MAGAZINE SUPPLEMENT

Any add-on of a magazine

MAGAZINE SECTION

A segment’s added value to a magazine

DIGITAL MAGAZINE

A magazine published in a non-print platform

NEWSPAPER COVER

Design on the front page of the newsprint

ENTIRE NEWSPAPER

The holistic value of the newspaper

NEWSPAPER SUPPLEMENT

Any add-on of a newspaper

NEWSPAPER SECTION

A segment’s added value to a newsprint

DIGITAL NEWSPAPER

A newspaper published in a non-print platfor

Film Advertising

Any video work that promotes a certain brand, product or service.

Examples: TV commercials, cinema commercials, TV program credits, TV program promotions, and public service commercials

Videos

Any output using moving visual images.

Examples: Branded content and entertainment, music videos, station IDs, trailers, corporate or event AVPs, infomercials, documentaries, news features, animated videos, social media videos

Short Film

Any original motion picture, viral video, documentary or feature film that is between 3 and 20 minutes.

Film/Video Craft

Creativity and virtuosity in the service of storytelling through moving pictures.

ANIMATION

Video output using traditional, freehand or computer animation techniques

CINEMATOGRAPHY

Visual output of a motion picture photography

DIRECTION

The craft of a film’s artistic and dramatic aspects

EDITING

The stitching of the shots in a film

PRODUCTION DESIGN

The execution of a setting’s interpretation

SPECIAL EFFECTS

Practical or computer-based graphics in a film

CASTING

The portrayal of the film’s characters

COSTUME

Ensemble that fits a film’s mood and theme

USE OF MUSIC

Original music specifically written for the film

SOUND DESIGN

The application of audio elements to a film

Graphic Design

Graphic design is communication design that projects ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. Examples: catalogue, invitations, printed games

Illustration

A drawing, painting or image created for the purpose of visualizing a message.

ILLUSTRATION

APPLIED ILLUSTRATION

Examples: t-shirts, bags, books, posters, print ads, album covers

Typography

The use of artistic elements in laying out or arranging typefaces to best

achieve the desired visual effect.

CUSTOM TYPEFACE

Originally designed set of fonts, digital or handlettered

APPLIED TYPOGRAPHY

The use of type as a design element

Photography

Any real-life images captured or recorded by a camera.

COMMERCIAL PHOTOGRAPHY

For advertising and promotional purposes

EDITORIAL PHOTOGRAPHY

Published in magazines, newspapers or online for editorial purposes

DIGITAL IMAGING

Creative rendering of an image with the use of photo editing software

Production Design

The overall look and design of a film set, stage set, TV commercial, broadcast, video production to illustrate the visual style of the story.

Examples: Design of sets, costumes, exhibits, props, location choice

Environmental/Spatial Design

Installation and interior design of a 3-Dimensional space for retail, promotion or events.

Examples: Booth space, pop-up store display, window display, art exhibits, events space

Wearable Design

An extension of Product Design, this calls for the innovative design of any product that may be worn such as clothing/apparel and fashion accessories.

Examples: Costumes, headdress, clothes, bags, jewelry, watches, hats, wearable technology, scarves, headband, and other accessories.

Digital/Interactive Design

Interactive interface, or motion designs used for digital purposes.

Examples: websites, game design, user experience design, apps, web banner ads, augmented reality, 3D mapping, social media

Mobile

Designs created specifically for use in mobile devices – phone or tablet.

Examples: Mobile Content, Mobile Advertising, App