Open Category
1. PROFESSIONAL/FREELANCE
2. STUDENT/AMATEUR
Entries must be fresh work that responds to the brief, that is, this year’s Open Category theme. It can be the actual finished product, prototype, or a concept board. The work for the Open Category will be judged based on the brilliance and feasibility of the idea, and in the case of a finished product, the potential of the work.
Entries may be presented in any format– illustration, typography, photography, 3D product, wearable, video, mobile application, etc., as long as it responds to the brief. Work may be submitted individually, or in a group of up to four (4) members. Concept board should include:
• Brief description
• Insight
• Explanation of execution
• Potential for positive Impact
DESIGN SOLUTIONS IN A CONNECTED WORLD
Technology has changed humanity and is still continuing to change how we live, work, and play. It spurred the rise of digital media, and this has changed how experience the world and how we communicate with each other.
As such, a new medium requires different aesthetics and designs that are appropriate for the experience of the person using it. Vertical videos made for vertical smartphone screens, responsive website design, and UI/UX studies are all driven by design thinking — one that considers both the medium and the user.
At its core, design is creativity that should serve a function and purpose. In a digitally connected world, design must adapt to the medium and the user to fulfill both function and purpose.
Professional Category
Open to all design professionals and companies in Asia. Entry is eligible if the work is released between 01 January 2017 to 03 March 2018.
Press + Poster
Outdoor
Branding + Identity
Packaging Design
Product Design
Book Design
Magazine and Newspaper Design
Film Advertising
Videos
Short Film
Film/Video Craft
Graphic Design
Illustration
Typography
Photography
Production Design
Environmental/Spatial Design
Wearable Design
Digital/Interactive Design
Mobile
Press + Poster
Press advertising that has appeared in local, national or international press. Printed posters that have been displayed in conventional
spaces. Interactive print or special printed executions in newspapers and magazines.
Examples: print ads, wrap-around,
posters, signs, flyers or leaflets
Outdoor
Design rendered on any Out-of- Home (OOH) medium.
Examples: billboards, stunts, street furniture, live events, pop-up shops, temporary installations, 3D billboards, digital OOH
Corporate Branding and Identity
Graphic design that represents the company, brand, product or event’s trademark with applications across various corporate collaterals and visual identity platforms.
BRANDING EXPRESSION IN PRINT
Branding schemes across a number of platforms/materials
Examples: stationery, brochures, annual reports, catalogues, album covers
BRANDING EXPRESSION IN DIGITAL
Examples: website, apps, games, TV/video plugs
LOGO
Single logo or a family of logos. Static or in-motion
Packaging Design
Packaging design is an actual container, graphics, or visible outer presence of a product. The container may be a box, bottle or label to an
elaborate system of boxes and inner packaging.
Examples: consumer packaging, luxury packaging, structural packaging, sustainable packaging design
Product Design
miniature design of a tangible material or 3-dimensional product that combines design and functionality, manufactured for use or for sale.
Examples: consumer product design, industrial product design, wearable technology, sustainable product design, prototypes
Book Design
Design for publishing in any genre, whether sold commercially or released for free.
Examples: Trade books, Children’s & Young Adult Books, Culture, Art & Design Books, Illustrated Books & Graphic Novels, Cookbooks, Comic Books, Travel Guides, Specialist & Limited Edition Covers, Coffee Table Books, E-Books & Digital Books
BOOK COVER
Design rendered on the book’s protective covering
ENTIRE BOOK
The holistic value of the book
INSIDE PAGE LAYOUT
The entire layout of the book excluding the cover
ILLUSTRATIONS
The illustrated visuals, unaffected by the copy
PHOTOGRAPHY
The photos in a book, unaffected by the copy
Magazine and Newspaper Design
Consumer magazines, trade magazines, independent magazines, fashion
magazines, magazine supplements, newspaper supplements, etc.
MAGAZINE COVER
Design rendered on the magazine’s protective covering
ENTIRE MAGAZINE
The holistic value of the magazine
MAGAZINE SUPPLEMENT
Any add-on of a magazine
MAGAZINE SECTION
A segment’s added value to a magazine
DIGITAL MAGAZINE
A magazine published in a non-print platform
NEWSPAPER COVER
Design on the front page of the newsprint
ENTIRE NEWSPAPER
The holistic value of the newspaper
NEWSPAPER SUPPLEMENT
Any add-on of a newspaper
NEWSPAPER SECTION
A segment’s added value to a newsprint
DIGITAL NEWSPAPER
A newspaper published in a non-print platfor
Film Advertising
Any video work that promotes a certain brand, product or service.
Examples: TV commercials, cinema commercials, TV program credits, TV program promotions, and public service commercials
Videos
Any output using moving visual images.
Examples: Branded content and entertainment, music videos, station IDs, trailers, corporate or event AVPs, infomercials, documentaries, news features, animated videos, social media videos
Short Film
Any original motion picture, viral video, documentary or feature film that is between 3 and 20 minutes.
Film/Video Craft
Creativity and virtuosity in the service of storytelling through moving pictures.
ANIMATION
Video output using traditional, freehand or computer animation techniques
CINEMATOGRAPHY
Visual output of a motion picture photography
DIRECTION
The craft of a film’s artistic and dramatic aspects
EDITING
The stitching of the shots in a film
PRODUCTION DESIGN
The execution of a setting’s interpretation
SPECIAL EFFECTS
Practical or computer-based graphics in a film
CASTING
The portrayal of the film’s characters
COSTUME
Ensemble that fits a film’s mood and theme
USE OF MUSIC
Original music specifically written for the film
SOUND DESIGN
The application of audio elements to a film
Graphic Design
Graphic design is communication design that projects ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. Examples: catalogue, invitations, printed games
Illustration
A drawing, painting or image created for the purpose of visualizing a message.
ILLUSTRATION
APPLIED ILLUSTRATION
Examples: t-shirts, bags, books, posters, print ads, album covers
Typography
The use of artistic elements in laying out or arranging typefaces to best
achieve the desired visual effect.
CUSTOM TYPEFACE
Originally designed set of fonts, digital or handlettered
APPLIED TYPOGRAPHY
The use of type as a design element
Photography
Any real-life images captured or recorded by a camera.
COMMERCIAL PHOTOGRAPHY
For advertising and promotional purposes
EDITORIAL PHOTOGRAPHY
Published in magazines, newspapers or online for editorial purposes
DIGITAL IMAGING
Creative rendering of an image with the use of photo editing software
Production Design
The overall look and design of a film set, stage set, TV commercial, broadcast, video production to illustrate the visual style of the story.
Examples: Design of sets, costumes, exhibits, props, location choice
Environmental/Spatial Design
Installation and interior design of a 3-Dimensional space for retail, promotion or events.
Examples: Booth space, pop-up store display, window display, art exhibits, events space
Wearable Design
An extension of Product Design, this calls for the innovative design of any product that may be worn such as clothing/apparel and fashion accessories.
Examples: Costumes, headdress, clothes, bags, jewelry, watches, hats, wearable technology, scarves, headband, and other accessories.
Digital/Interactive Design
Interactive interface, or motion designs used for digital purposes.
Examples: websites, game design, user experience design, apps, web banner ads, augmented reality, 3D mapping, social media
Mobile
Designs created specifically for use in mobile devices - phone or tablet.
Examples: Mobile Content, Mobile Advertising, App
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